Unpacking America

Rebrand Guide

Below is a rebrand guide I put together for a client starting a podcast called Unpacking America. I implemented a new, fresh, and up-to-date trendy logo that best represented his updated podcast name. I designed everything in Illustrator and Photoshop then used Indesign for the construction of the brand guide.

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Client wanted a refreshed logo with his updated podcast name.

Client wanted a refreshed logo with his updated podcast name.

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Client hired for help with marketing and asked to make sure the designs will works for Instagram.

Client hired for help with marketing and asked to make sure the designs will works for Instagram.

Client later asked for season 2 social marketing. I made sure it still compared to season 1 while still displaying the changes he wanted.

Client later asked for season 2 social marketing. I made sure it still compared to season 1 while still displaying the changes he wanted.

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Movement

On top of the static marketing, I mentioned I can also add movement as well as weekly captions to each social post to highlight the topics he discusses in his podcast. This method has helped increase traffic to both his social media and his podcast.

Season 1 Instagram Reel

Season 2 Instagram Reel